In 2021, Eye of Jeronimo, a producer of hand-crafted kaleidoscopes, required a visual identity for their emerging brand. The goal was to capture the vibrant, playful nature of their products, defined by intricate patterns of light and color. The visual identity embraced the themes of reflection, refraction, and movement, all integral to the kaleidoscope experience.

The result was a dynamic visual language that conveyed the brand’s essence. A bold, geometric logo was created to evoke the symmetry and ever-changing patterns seen through a kaleidoscope lens. Supporting elements included a series of illustrations, short animations, social media templates, and packaging concepts, ensuring consistency across both physical and digital touchpoints. Each kaleidoscope package featured an insert card that added a final personal touch, reinforcing the brand’s handcrafted, creative spirit.